Making the News
Headline:
The Headline is the
title of the article which is made up of 10 words or less. This title has two purposes:
Ø introduce
the topic of the article
Ø capture
the readers’ interest, usually
through controversial wording.
Subheading:
The Subheading, which
is not always included in an article, expands upon the Headline’s content, if
needed.
By-line:
The by-line includes
the article’s author’s name, and sometimes that person’s occupation.
Summary Lead:
The Summary Lead
consists of the first paragraph, the 1-2
sentences consisting of less than 30 words that begin an article. The content of this paragraph consists of the
5WH (who, what, where, when, why, and how) of
the article.
What happened? What could happen?
Who did it? Who did it happen to? Who else was
involved?
Where did it happen? Where else will be impacted?
When did it happen? When is it going to happen?
Why did it happen? Why will your reader care?
How did it happen? How does it work?
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